Review – Hada Labo: New Nano technology for deeper hydration


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One Drop Locks up an Ocean – that seems to be Hada Labo‘s key selling message. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “No More No Less” philosophy in the formulation of its products. You will also find that additives such as colorants, fragrances and mineral oils are not present in their products. They claim to to retain only beneficial, essential ingredients that ensure maximum effectiveness.

If there was just one thing you should take away from this post, it should be all about the new Nano technology that’s been integrated into their formula. The new Nano Super Hyaluronic Acid in Hada Labo boosts its hydration power, and now enables full and thorough hydration. The new Nano hyaluronic acid molecule is 1/20 the size of the normal hyaluronic acid molecule – which enables penetration to areas deep within the skin. The other 2 hyaluronic acids, ‘Normal’ and ‘Super’ hydrate skin that’s closer to the surface. So essentially, the 3 types of hyaluronic acids put together apparently gives you complete hydration – from the skin’s surface to deep within.

Today, i’ll be reviewing the Hada Labo SHA Hydrating Lotion, followed by the SHA Moisturizing Eye Cream – both contain the new Nano Formula mentioned above.

First off, let me tell you that these babies fly off the shelves at an alarming rate of 1 bottle every 2 seconds in Japan. It was also a 2011 winner of the Singapore Women’s Weekly ‘Best Beauty Buys’ award. I don’t know – what do you think? Over-sensationalised much? Let’s find out first what this product is supposed to do.

It’s formula claims to be able to provide lasting hydration and nourishes the skin for smooth, radiant and crystal-clear skin. It supposedly creates a moisture-locking shield to help preserve skin’s optimal moisture balance.

My thoughts:

In terms of packaging, i think it would be much better if the bottle was fitted with a nozzle. That would help control the amount of product dispensed. Though i usually like pump dispensers, i think a nozzle in this instance would work better so you can control the amount of product to dispense – very little product is needed for your face and neck and a little can really go a long way. This 170ml bottle will last you a long time, trust me.

It’s texture is (as expected) lightweight and runny, it’s also easy to spread over your face and neck. You should gently pat it in till it is well absorbed. Before i tried this out, i was using the SKII Facial Treatment Essence. I know these 2 products are fundamentally different, but what i wanted to say was that the transition took a bit of getting used to. You will find that this hydrating lotion is kinda sticky, which i don’t quite like. The FTE feels just like toner and it doesn’t leave any sticky sensation. This might take some getting used to. I’ve also tried the Freshel hydrating lotion, and it is also sticky. So Hada Labo is not alone where stickiness is concerned. Perhaps the product is just meant to be like that due to its hydrating properties? However, there are no absorption problems despite it being a little sticky. Right after application, i can feel my skin is smooth and hydrated.

You can use this product in the morning and at night, but I prefer using this as part of night-time skincare routine. I have oily combination skin, so i like to keep my skin as ‘matte’ as possible so my make-up stays fresh all day. Before i go to bed, i usually use a toner to remove any leftover makeup or impurities, followed by the Hada Labo hydrating lotion. If i feel i need some extra ‘care’, i will pat on some serum (e.g. Estee’s ANR) and lastly finish off with a night cream to seal in all that goodness.

When i wake up in the morning, my skin still feels smooth and hydrated, even radiant to a certain extent. As to whether it will give me crystal-clear skin, i think that it is only fair that the verdict will have to come after some long-term usage. I believe this product retails for S$22.90 and is available at Watsons.

Now, let’s move on to the Super Hyaluronic Acid Moisturizing Eye Cream.

In addition to the concoction of the 3 types of Hyaluronic acids, this eye cream also contains Actiflow – an ingredient which increases blood circulation, lightens dark circles and puffiness, and Jojoba Oil – which helps smoothen fine lines and aging skin around the eye area.

Apparently, similar to the hydrating lotion it is also PH balanced with no animal derivatives, fragrances, mineral oils, alcohol or colorants. This makes it gentle enough the most sensitive of skins.

The recommended usage is twice daily, after application of the hydrating lotion. Dispense a small amount and use your ring fingers to dab it gently under and around the eye area. Hada Labo claims regular usage of this product will bring you improved skin texture, and reduced wrinkles and puffiness around the eyes.

My thoughts:

I like the pump dispenser, which eliminates contamination of any sort. It works well too, so easy to control the amount of product dispensed so there’s no wastage. It is a white, lightweight cream, and you will find that upon application it is almost water-like. It’s so easy to spread and dab into the skin. It absorbs quickly into the under eye area too, without any greasy residue.

Upon application, i can see that the area around my eyes is hydrated and plump. This is especially important before i start applying my make-up. I have several fine lines under my eyes, so i need to ensure the area is well hydrated so my base and foundation doesn’t start settling into the lines and cake up. I’ve also discovered something else, by chance. Sometimes, at the end of the day when my under eye area looks dull and some of the makeup has settled into the fine lines, what i can do is take a tissue and gently dab off any makeup on the under eye area. I then apply a little of this eye cream and pat it in well, and use my powder foundation to touch up. It works wonders (for me anyway), i look awake and my make up looks fresh. It’s very handy that way so i keep it in my makeup pouch for touch ups.

In terms of hydration, i think it works well. It also helps to reduce puffiness around the eyes. It’s a great eye product – if you DON’T have a problem with lines/wrinkles. Perhaps it is more suited for younger skin. If like me, you have a problem with lines around the eyes, this calls for a heavy-duty eye cream that is more rich – to combat those darn lines. Because of its lightweight texture, i still think its great for day use; i would reserve a richer product for night-time use. This product retails for S$21.90, and is available at Watsons.

If you would like to sample their products, simply like Hada Labo’s Facebook page to register your interest.

Thank you for reading :) I hope the reviews were useful to you!

Disclaimer: Products featured were provided for review. Review is my complete and honest opinion. I am not affiliated with or  compensated by the company.

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