Havaianas Launches ‘Happiness Guaranteed’ Initiative
Good news people! Havaianas Singapore will be implementing ‘Happiness Guaranteed’ – a new store policy in h stores that allows consumers to return or exchange their new/used pairs of Havaianas within 30 days of purchase (with ‘Happiness Guranteed’-stamped receipt).
I think this is a policy more retailers should seriously look into here in Singapore. This is not something new – shoppers in the US for example, enjoy absolute peace of mind knowing that they can easily return/exchange an item in stores. That’s the way to go if you are looking to ‘buy’ the hearts of your customers. Give your customers the confidence of being able to return merchandise they have bought, and they will definitely be back for more. Not rocket science right?
I mean, how many times have you bought a dress or blouse or whatever, only to find that you don’t REALLY like it when you get home? Off it goes to the deep deep hole in the back of your closet, never to see the light of day again? This has happened so many times to me. My mum has grown tired of reminding me that half the clothes i give away are brand new with the tag still attached to it. And this is why i’m really glad to know that Havaianas has tried to understand the psyche of shoppers, and i believe this will help erase any hesitation you previously had, and give more of you the confidence to give them a go.
If any pair of flip-flops you purchase from Havaianas is defective, not the color you wanted, or just not as comfortable as you thought they would be, you can simply bring it back to them for an exchange or refund. As simple as that :) Go on… give Havaianas a go… for 30 days… completely worry-free.
There are 5 h stores in Singapore – ION Orchard, Takashimaya, Plaza Singapura, Bugis Junction and Raffles City.